Machines now take over the capabilities to guide marketing solutions. Programmatic advertising is one of the latest trends and can become the future of digital marketing by taking up most of the ad placement.
It is based on real-time bidding and uses artificial intelligence to find the correct targets, locations, and specific users who are highly likely to convert your products or services. This automation offering is fast, efficient, and comprehensive with low costs to provide marketers with comprehensive benefits.
Some detailed information about users’ lifestyles, habits and behaviour are taken into account to show them relevant advertisements.
Voice Search
With over a billion searches every month since the January 2018 figure, estimates show it will hit 50% by 2021 and take over the largest share of search engines. Users now mainly use their smartphones or portable devices with internet access. Instead of typing, they like to speak the questions into machines to get the answers.
Although most of this research is the daily routine, new patterns emerge. Voice Shopping is another trend that has grown significantly in these voice searches. The use of smart home speakers is the latest trend enjoyed by people all over the world. The rise of smart home speakers shows unprecedented results, expected to grow from 13% in 2017 to 55% in 2021 in every US home.
Chatbots
Most major online platforms have now started using chatbots to handle customer inquiries. As the number of online users increases, these requests will provide regular answers to most questions, keeping users focused on your services and giving them the preferential treatment they deserve.
There will be no queuing, and responses will likely provide users with the correct answers to general questions. This automation showed an excellent new solution for large online businesses to deliver targeted customer-based responses immediately.
In e-commerce, as users remain often confused before buying a product to understand its details, these answers will give them quality solutions to make more profit for the business.
Future of Digital Marketing – As a general rule, marketing constantly evolves according to users’ needs; likewise, we can conclude that digital marketing continually improvises. New technologies provide a profound user experience, and these ideas are part of marketing for the next generation. These popular trends show us the path of the evolution of digital marketing for the year 2021.
