Introduction The future of digital marketing will likely involve a combination of emerging technologies and changing consumer behaviours. However, clients and tools are the only analyzable things we can rely on to see how things are going. Using digital media to monetize content or sell in e-commerce will always be necessary. One thing is sure:…

Introduction In-House Marketer vs Digital Marketing Agency when reaping the benefits of online marketing and increasing digital advertising spending the right way. You want to attract new customers, retain existing customers, and outperform your competitors by investing in the promotion. So must you hire a marketing agency or find an in-house marketer for your business? There…

Introduction we apply the concept of an approach in holistic digital marketing. Each tactic or strategy is interrelated to give you the success you seek. Think about it yourself; you have a vast audience – with each customer, you see a different mindset, different behaviour on different channels, and even different preferences and devices. If…

Introduction Digital Marketing is the practice of finding and satisfying customer needs. It is a critical task in business, as successful marketing efforts can generate inbound leads and attract an excellent customer record. The traditional marketing cycle involves market direction, product mix and business environment analysis. Although marketing is deeply rooted in business history and culture,…